A new social media app that is taking internet community by storm is snapchat. To give you an idea of its popularity, the app recently surpasses twitter in terms of daily active users as quoted by Bloomberg. Wordwide age distribution of snapchat as of 2nd quarter of 2015, shows that the app has 52% of users aged between 16-24 years. In USA, 60% of its users are aged between 13-24 years. Popular mostly among youngsters and also came to my notice through a younger cousin, I decided to affect the user age distribution stats by installing it.
Well here are some of my findings:
The app has 4 major screens.
- Story screen
- Camera screen
- Chat screen
- Discover screen.
You can swipe to get to your desired screen.
Story screen is where you post your stories and can view other stories compiled by your friends .Your friends can view your story and can comment on it and vice versa.
Camera screen is the main screen where you land when you start the app. This is where you take pictures through camera and post directly from there. In older versions you cannot access pictures from gallery, but with recent update you can create stories from pictures collected from gallery. Posting pictures on snapchat is an easy one click process. Pictures you post will become a short story. You can also create a video of up to 10 seconds. The stories you post will remain for 24 hours from the time of posting. There are some cool facial templates and instant filters which can be applied while taking the picture or making a video. You can also view how many people view your story and if someone has taken any snapshot from your story.
Furthermore on the camera screen there is a snapchat logo on the top center. You can swipe it down to add friends and can go to settings where you can set who can view your stories or who do you want to block and other account and privacy related options.
Chat screen allows you to chat with any of your contacts on snapchat. One problem with messaging on snapchat is that once you view the message it won’t be available for viewing the next time around until and unless you have saved the message. I think this particular thing needs an update.
Discover lets users to view stories created by publishers, brands, and Snapchat’s own staff, instead of other users.
I suppose the app will continue to improve with the passage of time, and still has quite a long way to go. The idea is unique as it lets you talk via snaps.
In Pakistan the app is growing rapidly, however the exact stats are unknown. But as like in other countries the app has its niche in younger generations.